Ideal for:

  • Authors
  • Speakers
  • Attorneys
  • Accountants
  • Consultants

We wrote the book on legal marketing
 
Courting Your Clients: The Essential Guide to Legal Marketing
 
Only $29.95
 

Pay for Performance for Article Marketing

Article marketing is a powerful way to promote your professional services practice. Our approach to article marketing is simple. First, we work with you to identify 2-3 topics that you want to write about. Next, we get to work researching the right media outlets. Frequently these are trade publications that are read by your target audience.

Before you even write the article, we look for an editor who expresses an interest in the topic. At this time we get the “author guidelines,” which indicate the number of words and writing style in which the article is requested. We also work out an acceptable timetable for article submission.

Our next step is to work with you to make sure the deadline is met. We facilitate all the interaction with the editor to save you time and to streamline the process. If edits are requested and/or galley proofs require review, we will coordinate with you.

Once your article is published, there are many ways you can promote your article (assuming appropriate reprint rights). Here are just a few ideas for article marketing:

  • Post the published article on your website
  • Send your article to clients via an e-newsletter or direct mail
  • Use your article to get a speaking engagement
  • Include your article in proposal packages to new clients
  • Promote your article to your online membership groups, like LinkedIn

We have successfully placed bylined articles written by clients in many trade and business journals. Talk to us about working on a "pay for performance" basis for article placement on your behalf. There is no risk to you, and we are committed to delivering substantive results that will contribute significantly to your marketing efforts.

If you need assistance in writing an article, we can arrange for a professional copywriter who can work from your written notes or a telephone interview.

Satisfaction Guaranteed. Contact Us Today.

Call Margaret Grisdela at 866-417-7025 or via email. You get a free telephone consultation. There’s no risk to you with our pay for performance PR and article marketing program. Why wait?

 
 
   
Pay for performance public relations (PR), publicity, press coverage, news coverage, and media relations available from Legal Expert Connections and National Expert Marketing. Speaking engagements, publishing opportunities, bylined article placement, article marketing, and publicity are available on a pay for performance or success fee basis. Ideal for author marketing, speakers, attorneys, lawyers, law firms, accountants and consultants.